When heart failure patients end up in the hospital with worsening or life-threatening symptoms, fear and uncertainty take over. The "Tough at Heart' campaign was created to transform this bleak out look, seeking to empower patients to “reawaken their warrior within”. It pulls you into the world of the Verquvo patient, one where the individual has taken a stand against heart failure to "Own Their Everyday" and keep their heart in what they love to do