Former bartender in England – relentless, dedicated, antennae up, Debra is responsible for ensuring creative excellence and optimal customer engagement/brand impact. She is an award-winning creative leader with 20+ years of pharmaceutical experience and has helped shape some of the most iconic brands.
“Even if there are limitations or cautions to keep in mind, there’s always an opportunity to do something spectacular. New ideas, new ways of seeing and thinking about something. If something sparks my imagination, I’m all in.”
"No Slogans" is the campaign behind a series of initiatives that delivers on the Gore brand promise of “Together, improving life”. The message is exceedingly simple, yet powerful in its unorthodox approach of support above marketing. Because no slogan can replace the tangible help the medical community needs during the pandemic as they strive to deliver patient care.
With a focus on viral suppression in HIV, patient concerns regarding insomnia, depression, CV risk and unexpected weight gain can go unnoticed. This emotional and unique interactive experience from the patient’s perspective encourages HCPs to better understand daily struggles and offer a more empathetic approach to patient care.